Pulse

56.4% of the apps on the Shopify App Store have never had a review.

A daily census of every listed app, and a reconstruction of the review history the store publishes but never summarises. Snapshot of 2026-10-29.

Apps listed
24,465
Built for Shopify
7.2%
1,757 apps
Reviews held by the top 1% of apps
60.4%

How reviews are spread

More than half the store has never received a single public review, which makes a listing count a poor measure of a marketplace.

Half of all reviews arrive within 17 days of first use.

Every review states how long the merchant had been using the app. The store doesn't rank by it, so the stars you see are weighted toward onboarding.

See when merchants review
Written in the first day
27.7%
Written in the first week
41.0%

The store, day by day

Shopify publishes no history of its own store. This starts the day we did.

4 Aug16 Sept29 Oct
Apps listed per crawl day, 4 Aug to 29 Oct.
Date Apps New Delisted Reviews
2026-10-29 24,465 95 1,120 896,350
2026-10-28 25,448 114 42 896,346
2026-10-27 25,331 136 146 894,777
2026-10-26 25,088 17 251 892,999
2026-10-25 24,956 23 375 892,476
2026-10-24 25,306 91 30 893,828
2026-10-23 25,212 108 57 882,793
2026-10-22 25,149 103 63 883,049
2026-10-21 25,099 104 56 887,410
2026-10-20 25,033 126 58 901,024
2026-10-19 24,950 19 20 902,593
2026-10-18 24,948 52 20 899,351
2026-10-17 24,913 231 69 908,027
2026-10-15 24,722 132 34 907,734

The review corpus

743,014 reviews captured across 11,535 apps, back to 2012-09-25.

82.9% of the store's reviews are captured, from 10,671 fully backfilled apps of 10,673. The Reviews page draws on this corpus and will move as it fills.