Pulse

CWILL(Trustoo) Product Reviews

Build customer trust with photo & video reviews, star ratings

4.9 stars · 1,589 reviews Built for Shopify · launched January 13, 2022

Categories: marketing and conversion marketing email marketing , marketing and conversion social trust product reviews

What this rating is made of

Written in the first day
34%
32% across its category
28% across the store
Written in the first week
49%
Median tenure at review
8 days

From all 1,459 captured reviews. Tenure is read at the review, so it sets a minimum for how long the merchant stayed.

How fast reviews arrive

New reviews, last 30 days
23
Ahead of 97% of apps in its category
Launch to first review
35 days
Apps in its category with fewer reviews
98%
of 368 apps

Over time

Daily snapshots since tracking began.

4 Aug16 Sept29 Oct
Rating over time
4 Aug16 Sept29 Oct
Review count over time
4 Aug16 Sept29 Oct
Position in marketing and conversion marketing email marketing (1 is first)

Reviews per month

2022-02 2026-09

Tenure at review

under a day
487 · 4.95★
1-7 days
204 · 4.98★
1-4 weeks
200 · 4.92★
1-3 months
154 · 4.94★
3-6 months
190 · 4.92★
6-12 months
108 · 4.97★
1-2 years
82 · 4.68★
over 2 years
26 · 5.00★

Closest apps in marketing and conversion marketing email marketing

By review count, within the same primary category.

App Pricing Rating Reviews
Mailchimp Email SMS Marketing Free plan available 4.8 1,543
Ali Reviews: AI Product Review BFS Free plan available 4.8 1,443
Postscript SMS Marketing Free to install 4.7 1,203
ONE: AI, Pop Up, SMS Marketing Free plan available 4.9 997
Shopify Forms Free 4.5 757

Figures come from public App Store pages and daily snapshots. Reviewers are a self-selecting minority of merchants, so none of this is a churn rate. How it's measured.